Blogging’s a Low-Cost, High Return Marketing Tool - New York Times
New York Times looks at blogging for profit.
But while blogs may be useful to many more small businesses, even blogging experts do not recommend it for the majority.
But some companies are suited to blogging. The most obvious candidates, said Aliza Sherman Risdahl, author of “The Everything Blogging Book” (Adams Media 2006), are consultants. “They are experts in their fields and are in the business of telling people what to do.”
“As a consultant, blogging clearly helps you get hired,” she said. “If you are selling a product, you have to be much more creative because people don’t want to read a commercial.”
Blogging’s a Low-Cost, High Return Marketing Tool - New York Times
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