The Lion, The Witch, and the iPod
Disney is planning on sending Chronicles of Narnia content directly to the iPod. This will be the first promotional campaign to automatically sync with the iPod.
Broadband-enabled consumers can visit the site at www.narnia.com to see trailers, clips, behind-the-scenes segments and interviews on their notebook and desktop computers. Maven software will let them automatically download and synchronize trailers and clips directly to video-enabled iPods.
After its installation, the “Narnia” channel will automatically check for content updates. It also will offer options like the ability to send the link to a friend, check for movie times or buy tickets online.
The downloads do not use the iTunes store, rather it uses iTunes just for synching to the iPod. In a similiar way Odeo works. No word on whether Disney will be releasing full movies for the iPod.
 

