Positive reviews and fervent fans couldn’t save Serenity from plummeting in the box office. Serenity opened at number 2 in the box office last week with a take of $10 million. This was not to be repeated, the movie made less than $5 million this week. Barely beating big budget flop, “Into the Blue”. Next week this movie could be off the radar altogether.

Fox cancelled FIrefly, the TV show for which Serenity is based, in 2002. Buoyed by strong DVD sales of the first and only season of Firefly, the studio commisioned the movie. With a $45 million budget they will be lucky to break even.

A normal decline of 30% is expected between the 1st and 2nd week. Serenity clocked in a 50% revenue decline.

Still interested in Serenity? You can watch the first nine minutes of the film online.

Serenity now, insanity later.