IBM in some regard is kinda like that kid at school that always tried to fit in; following the crowd, riding the waves and fads just so they could be looked upon by the cool kids. As we already know IBM jumped on the Linux bus, dumping their legacy AIX UNIX OS for their hybrid Linux flavor. Then came their involvement into the open source community; Only to their favor, leveraging existing projects and building their foundations around it. *COUGH* Ecipse. Well now IBM is planning to introduce a series of occasional podcasts on its investor relations site as part of a broader effort to communicate directly to its investors and the wider public about hot topics. Obviously this is just the tip of the iceburg. Whether we like it or not PODcasts are going to become commercialized. We will one day remember when PODcasts were underground IPradio renegades that projected free information without marketing and corporate BS.

In any case, The first in the series of IBM PODcasts is entitled “IBM and The Future of Driving.” It explores how technology is changing the way cars are built, driven, maintained and insured. The podcasts are on IBM’s investor relations site at http://www.ibm.com/investor/.